THE BRIEF 

 

Hela sauce wanted to make an impact here in the UK and students were a key target market. As the product was sold in Home Bargains, we were tasked with finding a student sampling solution that was within a 3 mile radius of a Home Bargains as there would be a money off voucher alongside the sample. 

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We had 15,000 full size bottles that needed to be distributed in 3 key cities in the UK. 

 

THE PLAN

 

Strategic planning - We worked with our student hall providers to map out properties within a 3 mile radius of Home Bargains. We then worked on sampling solutions which included kitchen drops to place the products where they will be used the most, creating a campaign that had instant impact enabling students to trail the product from the comfort of their own kitchens, ​​