THE BRIEF 

 

We were asked to help support the distribution of 20,000 Lil-lets boxes across the student market. The brief was to ensure that female students had the opportunity to take a sample away discretely, giving them the opportunity to try their more sustainable products. 

 

THE PLAN

 

Strategic planning - We worked with Student Unions across the UK to help plan, book and deliver the samples where there were sampling stations available for students to handpick the products. This ensured that it was females only who picked the discreet box meaning zero wastage for the client. We also agreed that any samples that were left over would be placed into a Wellbeing area meaning there were period products available for female students. ​​